With brands and businesses going online around the world, SEO has become an important part of the deal nowadays. Businesses and marketers are using digital marketing tools and rank tracker tools to monitor their business. However, for that to work, you need to learn the types of off-page SEO activities. Let’s begin.
Broken Link Building
While visiting your site, the last thing users want is to be redirected to other links or non-existent 404 sites. And the same goes for the owners of the website as well. This is where broken link building comes in. It is about finding such nonexistent pages and alerting the site about them. Then, you offer them to replace the links with your site so that the users when redirected can be redirected to your site.
Broken links occur due to several reasons. It could be that the site’s web hosting has expired or the link is misspelled etc. Plus, spotting broken links is easy too as you can conduct a simple backlink analysis of the website you want to get linked with or by.
Social media is an extremely strong tool that involves all the social media strategies and techniques you can think of. If you think about it, there is a reason that every brand or business out there first sets foot on social media platforms, and in fact, some brands make a very good living selling only online.
However, to do that, you are going to need a strong social media profile across a variety of social media platforms. This profile is going to help you engage with your customers and attract customer traffic. At the same time, you can also share related events such as special discounts, sales, etc.
And with people sharing your posts with their friends and family members, your business is only destined to grow.
Content marketing lies at the heart of off-page SEO. This will help your brand/business achieve a lot of goals. If you specialize in selling unique products or services, your customers and visitors are going to like to hear about it.
So, they will visit your site and read the content that you have to offer. Keep in mind that content marketing will also help you generate healthy and organic backlinks that contribute to your site’s ranking as well.
Another thing to keep in mind is that content has a lot to do with your site’s ranking in search results as well. So, you better start working on it if you haven’t already.
While online shopping has brought customers a great deal of convenience in the sense that they do not have to physically visit the stores to buy what they need but there is a downside to it as well. There are a lot of businesses out there that can scam customers as well and in fact, continue to do so.
So, the first thing customers do before making a purchase from a site is look for reviews. It is estimated that approximately 90% of the purchase decisions are purely made on the basis of reviews. That said, it is important for online businesses to gather reviews and present them in the most transparent manner.
The reviews can also impact the search engine ranking of your brand and can also damage your business if you try to manipulate them in your favor. Therefore, being professional and committed to what your customers have to say about you is the only way to do things the right way.
Newsletters are the simplest and the most overlooked off-page SEO tactic. Most brands/businesses have no idea how much keeping their customers up to date about their events, sales and offerings can pay off. You can also include content you recently posted on your site but keep in mind that it should be informative.
And do not bombard your customers with newsletters every day. Only send them when you know they are going to most likely open them.
Off-page SEO techniques go a long way in building your brand’s reputation. However, results won’t come overnight. You will need to be consistent and try out different techniques to make things work. And get SEO rank report periodically to monitor your performance.